Project Description

Poseidon Expeditions a leading provider of polar expeditions in the luxury cruise industry. Poseidon tasked PL with creating and managing a social ad strategy to drive consideration and seasonal bookings. Our account and strategy teams developed social Targeting Tribes based on the various buyer profiles provided by the Client including psychographics, demographics and social media habits. The strategy included a media mix of FB traffic ads including carousel and single image.

Project Details

  • ClientPoseidon Expeditions
  • Dates2017
  • CategoryMedia Buying
  • HighlightThe seasonal campaign earned 900,000 impressions and 5,500 unique link clicks