Tracking and monitoring the spread of your viral is the final stage of a viral marketing campaign. Accurate and insightful metrics are important not only for measuring success, but also for aiding in the ongoing promotion of the campaign.
Pandemic Labs' proprietary tracking service, PandemicMetrics, operates differently from other tracking services. Where others stress a hands off, fully-automated approach, we champion a hybrid approach using both automation and dedicated human resources. The way we see it, real-time data gathering is simply the first step in full service tracking, not the end product. PandemicMetrics does not simply gather data and present it to you, it compiles data and analyzes it for you every step of the way. With this approach, we provide you with the data representing your campaign's spread, meaningful metrics, and analysis of what that data means. With these tools in tandem with dedicated human resources we can even improve the spread of your viral as the campaign is taking place, adjusting to changes on the fly so your campaign always achieves maximum results.
At Pandemic Labs we believe that 'seeding' and 'tracking' are too often considered as two separate processes. This is exactly why we believe so strongly in our approach to tracking. Whether you are tracking your campaign for a month or a year, it is not a passive process. Your viral is out there working and without proper monitoring your viral will not reach it's full potential. With other tracking services, if your viral is languishing unseen on certain sites, the burden is on you to notice. PandemicMetrics will notice the problem, analyze the causes, and enact a reseeding or catalyzing solution to fix the problem. Social media requires action, and PandemicMetrics is the industries only active tracking solution.
