You could have the best product in the world, but if no one knows it exists, no one will buy it. The same holds true for a viral marketing campaign. Your viral might be amazing, but if no one knows about it, it will never spread. On YouTube alone there are over 65,000 new videos uploaded every day. It's a rare and sporadic occasion that someone simply uploads their video and sits back while the view count skyrockets. Moreover, the average Youtube video is five minutes long, but the average length of time a video is watched on YouTube is 10 seconds. What will you do to separate your video from the millions that remain unpopular?
Seeding is both an art and a science and, like anything worth doing, it is worth doing well. At Pandemic Labs, we have developed specific seeding mechanics for different types of viral media. Using our network of nearly 100 media sharing sites, strategic penetration into dozens of social news sites, and countless relationships with influential bloggers in various topics, we tailor each seeding strategy to the campaign. Other companies have pricing structures that charge based on the amount of exposure you want. At Pandemic Labs we think this approach is absurd. The fact is that you want 100% exposure. A system where you pay one amount for seeding onto 20 sites and a greater amount for seeding onto 40 sites is fundamentally flawed because you shouldn't have any financial incentive to incorrectly seed your video. We don't just seed to various sites, we monitor the seeds and actively promote each in accordance with the unique workings and audience of each site. This allows for maximum viral effectiveness each and every time.
Pandemic Labs also has a proprietary seeding platform, VIRALcrack, which we use to jumpstart new virals. VIRALcrack is a weekly email newsletter that reaches viral media enthusiasts throughout the web. Utilizing an original cartoon web personality named B-town as the author of the newsletter, VIRALcrack utilizes humor and entertaining viral content to build a targeted user base. With precise demographic data on each VIRALcrack subscriber, Pandemic Labs can use the newsletter to promote your viral to an ever-increasing audience that cannot be reached in any other way. Strategic seeding minimizes the "luck factor" in the viral media equation. Seeding allows for maximum exposure, improved targeting accuracy, and the best chance for your media to go viral.
Click here to visit the VIRALcrack website