Whether they are leveraging our campaign expertise or running their social efforts in house, brands increasingly need to prove the return on their social investment. Which metrics should be tracked? How do we measure branding in the social space? Which of these metrics are going to be our KPIs for this effort? How will we even know if we’ve succeeded once we’ve spent months of effort building a healthy social presence? Pandemic Labs’ State of the Brand Reports answer these questions and more as companies realize that merely counting the number of tweets and comments doesn’t provide meaningful business insight.
During our initial report before you’ve started your campaign, we leverage our brand tracking engine “Looking Glass” to dive socially deep into your brand, set the benchmark levels of discussion and branding, and set measurable goals for your marketing and advertising campaign. After your campaign is completed or at key pivot points during the campaign, we use that same brand tracking engine to dive deep into the social sphere to, again, track your brand and your branding, among your target demographic and answer your burning questions. Is my new social campaign increasing top-of-mind as a more affordable option? Does my target demographic think my offerings are finished, or do they need more work? Has my huge push to become more associated with coffee worked in the minds of consumers?
State of the Brand reports provide you the answers sought by you or your management team and allows you to make informed decisions moving forward when investing your marketing and advertising dollars.
If you’d like to see a sample State of the Brand Report, contact us below.
