Pandemic Labs works with you to create a media list of influential writers, bloggers, podcasters, videographers, and other content producers on the Web that can make or break your online message. We draw from our existing contacts (our networks in the gaming, hospitality, construction, retail, QSR and luxury travel markets are extensive) first, then research the various online circles that influence your key customers using our brand tracking engine. By seeing exactly whose word is spreading and who exists in a vacuum in your digital domain, we can compile a comprehensive community of influencers to engage.
That research continues throughout the duration of your relationship with us. Furthermore, if you engage both our PR and brand monitoring services, we can use the tracking data to inform our research. The end result is a highly refined contact sheet with prime and secondary targets across all relevant online publications.
If desired, we also work in tandem with your existing PR company, combining our media list with theirs, sharing contacts, and acting in more of a relationship-building role instead of in a purely promotional one.
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