Brands want to know what the public is saying, who’s saying it, and where it’s being said. Tracking the digital footprint of your brand, the industry, and your competitors provides previously unavailable, real-time information about what’s going on in your industry. Curious about your main competitor’s new products? Track them and find out. Want to know who is winning the war for the love of a target consumer segment? Track the sentiment of that segment toward both brands.
Pandemic Labs’ brand tracking engine, Indigo, tracks consumer sentiment of not only your brand, but competing brands and gives you insight into exactly where you stand on both high-level metrics like mention volume and targeted, custom metrics. With custom reporting and a dedicated analyst from the Pandemic Labs’ agency team, you will know exactly which competitors to worry about, where to spend your marketing dollars online, which messages are resonating with your customers, and exactly how to win in a competitive space.
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