Blogs and microsites are powerful tools in any digital strategy. They simultaneously help businesses with community creation, SEO, SMO, content distribution, and digital PR. However, blogs and microsites can seem daunting without correct knowledge, experience, and strategy.
At Pandemic Labs, we consider any blog or website strategy as a sum of three components:
Building: Like full websites, building an effective blog or microsite starts with carefully planning out the blog strategy and goals.
- Establish a clear idea of exactly how the blog will add to your overall marketing and community goals
- Embed these key focus points and jump right into design
- Use the right platforms, plugins, sharing tools, bells and whistles to maximize the sites impact without slowing it down
Strategy: A sites launch is just the beginning of its life.
- Work with you and your team to create a blogging strategy that is effective without you having to hire a whole new team just to keep it running.
- Develop thematic calendars to direct content, style, and frequency
- Energize your site with efforts like guest blogging, cross-linking, partnerships, etc.
Promotion: Letting a blog or microsite grow organically can take a long time and most of our clients don’t have the luxury of waiting.
- Ensure proper indexing with all major search engines and directories.
- Use our network of users across communities and forums to help promote your blog content to positions of prominence where your target demographic spends the majority of their online time
- Build relationships with other sites in your space to get links and exposure.
