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Asset Creation & Development
Digital assets today can take almost any form, and it’s as import to know which assets to use as it is to know how to build them. From Facebook campaigns, to Twitter Profiles, to YouTube series, creation is the first step. Oftentimes overlooked as a simple step in the complex world of social media, we know that correctly setting up an asset the first time can save money and aggravation in the long term. Furthermore, when Pandemic Labs builds, manages, and tracks your social assets, you benefit financially and creatively from a streamlined process and unified strategy.
Content & Conversation Development
A social media campaign is a living, breathing thing; and it thrives on content. Regardless of platform, proper development of content is required to engage consumers. Engaged consumers lead to sales and self-sustaining viral spread of your brand. We place great importance on developing content (text, photo, video, audio, etc.) that engenders conversation and enriches your social media presence. And because we work in all aspects of the social space, we have unparalleled data about and insight into what types of content are best for your audience.
Brand Conversation Monitoring
The first step to reputation management is gathering accurate data, and we do that better than anyone else. Brands want to know what the public is saying, who’s saying it, and where it’s being said: real-time information.
Pandemic Labs’ brand tracking engine, “Looking Glass”, tracks consumer sentiment of not only your brand, but also competing brands and gives you insight into exactly where you stand on high-level metrics like mention volume and sentiment, as well as custom metrics like topical affinity. With custom reporting and a dedicated analyst from the Pandemic Labs’ agency team, you will know exactly which competitors to worry about, where to spend your marketing dollars online, which messages are resonating with your customers, and exactly how to win in a competitive space.
Digital PR & Influencer Relations
Pandemic Labs takes a highly personalized approach to Influencer Relations because our goal is more than just generating press mentions. We aim to create brand ambassadors—influencers who are motivated to make an ongoing personal investment in your business. In a world where a few good connections can truly change the way you spread your brand, we help form more fruitful, longer-lasting relationships with online influencers. Using our vast existing network and Looking Glass, our proprietary conversation tracking tool, we can find influencers to help you spread positive brand messaging or seed content in any niche.
Community Management & Moderation
At its core, social media marketing is about building and sustaining communities of consumers. It’s no longer enough to simply build an asset, or pay to push a message in as many channels as possible. Pandemic Labs manages so many communities on platforms like Facebook, Twitter, YouTube and others for brands around the world that we’ve started to think of our role less as “community management” and more as “community cultivation.” We leverage the perfect combination of data and personal touch to ensure that your communities thrive and deliver business results.
Social Application Development
Social media is not a silo. Socially integrated microsites can still provide immense value, and using new API functionality to seamlessly integrate social layers onto your primary website has never been easier and more powerful. From apps to social microsites, Pandemic Labs has built them all. More importantly, our top-down approach means that our social applications are guaranteed to be “plugged in” to all your other social and traditional marketing efforts.
Advertising & Promotions
The social media landscape is filled with people and brands competing for consumer attention. Over the past 5 years, Pandemic Labs has mastered the use of social advertising on sites like Facebook, LinkedIn, and StumbleUpon in order to hyper-target relevant consumers and engender quality engagement. Our advertising is the most targeted and cost effective in the industry. We are so ahead of the rest of the pack that we are the go-to social advertising agency for many of the world’s largest agencies. Read more >>
Mobile Strategy & Applications
Mobile and social are completely intertwined. Huge portions of social network users access primarily on their mobile device, and the advances in geofencing and other location services open new possibilities every day. At Pandemic Labs, we have been living and breathing mobile since the beginning. From mobile-friendly content layouts and mobile apps for your mobile devices to integrated geolocation game mechanics, we have been working on it all. No social media strategy is complete without proper mobile consideration.
ROI, Analytics, & Reporting
We are a data-driven company. Measurement is in our blood because through measurement we can combine the right amount of science to our art and create the perfect solution. Using proprietary tools such as “Looking Glass” and custom Facebook analytics apps, we can measure deep insights across your entire social media campaign. This data is used by your Pandemic Labs team to make constant course adjustments, as well as combined into larger reports for you and your stakeholders to ensure you are always in the loop in real time.
Speaking, Workshops & Consulting
In addition to our wildly successful Small Business Consulting practice, Pandemic Labs is often brought in by companies and organizations for speaking and workshop engagements. For workshops, our team of senior social media specialists can bring your team up to speed on any subject in the social space.
For speaking engagements such as panel discussions, keynotes, and corporate lectures, Co-Founder & Creative Director, Matt Peters is your man. Matt has been on the leading edge of social media campaigns since before “social media” was the official term. Matt has presented from Boston to Dubai, to audiences from 10 to 10,000.