Cambridge, MA based ViaCord, a PerkinElmer company, has decided to use Pandemic Labs to help manage its growing digital footprint.

The leader in the burgeoning cord blood banking space, ViaCord wants to be able to track new mentions of the brand across blogs, forums, social networks and the general internet. Working with Pandemic Labs, ViaCord is also tracking the general cord blood banking discussion across the internet to determine exactly how their marketing efforts affect their share of online buzz.

Pandemic Labs’ is using its internal online reputation management tools to track ViaCord and a host of other brands. Concurrently with these brand tracking initiatives, Pandemic Labs is heavily into the roll-out of this program as a standalone software tool.

“We’ve used each of the many brand tracking tools out there and not a single one can compare with the accuracy and depth of a skilled team doing it manually,” says Pandemic Labs Co-Founder Matt Peters. “With our tool, we’re automating 99% of the online brand tracking process, overcoming the accuracy and depth issues of the other tools and completely revamping the subjective parts of the process like keyword and sentiment. So far, it is making our clients extremely happy. There is no question that it’s going to be extremely useful to brands and agencies alike.”

About ViaCord:

Being a leader in cord blood banking and research means providing the highest quality service, care, and science.

Our Mission: To provide the highest quality stem cell preservation service and care to our patients, families, and their physicians. We at ViaCord believe these words are much more than just a promise. They are the commitment we live by.

Our Origins: ViaCord was established in 1993 to give expectant parents an opportunity to bank their children’s cord blood with comfort and security. Prior to launching our Cord Blood Banking Service, ViaCord conducted extensive research and validation studies to set high standards regarding the collection, processing, and storage of cord blood.

ViaCord’s headquarters are located in Cambridge, Massachusetts; a recognized global hub of biotechnology. All cord blood collections are processed and stored at our state-of-the-art cord blood cryopreservation facility outside of Cincinnati.