Sonic Automotive Taps Pandemic Labs
Boston-based social media agency, Pandemic Labs, announces today that it has been selected as the social media agency of record for Sonic Automotive. A member of the Fortune 500 and the Russell 2000 Index, Sonic Automotive is among the largest automotive retailers in the United States.
Pandemic Labs will be working with all Sonic Automotive dealerships, currently spread across 14 states, 25 major metropolitan markets, and representing approximately 25 different automotive brands.
“We are thrilled to be working with Sonic,” says Matt Peters, Creative Director of Pandemic Labs. “The potential here is exciting. Automotive retail is a sector that has traditionally not flourished in social media, but with a forward-looking brand like Sonic Automotive I think we can absolutely set the standard for how this sector can succeed in the social space.”
“We searched for quite a long time for the right social media partner,” said Rachel Richards, Vice President Retail Strategy and Business Applications for Sonic Automotive. “We decided to partner with Pandemic because social media is all they do – they live and breathe the social media space. The Pandemic associates are the generation that use social in their daily lives. They displayed a passion and knowledge in this space like no other agency!”
Sonic Automotive is an exciting addition to Pandemic Labs’ current roster of clients, which includes Au Bon Pain, The Ritz-Carlton, and ColorIQ. In our work with Sonic Automotive, Pandemic Labs will continue to embody our philosophy that marketing should be a dialogue, not a monologue. “Sonic Automotive is an ideal client for Pandemic Labs,” says Brennan White, Managing Director of Pandemic Labs. “Both teams believe in a bigger, more customer-centric vision and will be taking bold steps to deliver that vision over the coming years. We’re excited to show the world what we can do together.”
For more information on this release, please contact:
Erika Pearson, PR Manager