With the closing of the 2008 Beijing Olympic games, Pandemic Labs finishes a very successful seeding, tracking and promotion campaign for Puma, the international sports-lifestyle company.

Working with video production partner, coBRANDit, Pandemic Labs seeded, tracked and promoted a series of documentary-style videos of Puma-sponsored runner Usain Bolt during the Olympics. The videos were promoted across a network of video sites and were featured on the front page of YouTube receiving over 700,000 views for the campaign over the two weeks of the Olympics. In addition to a tremendous response in view count, the promotion created over 100 “secondary seeds” (unique new instances of the same video content) of the video as well as generating over 2500 comments, and receiving over 900 channel subscribers. This effort created a significant, positive branding impact for Puma and the largest single day traffic spike to any Puma web property ever.

The official Usain Bolt YouTube channel can be viewed here.

About Puma:

PUMA has the long-term mission of becoming the most desirable Sportlifestyle company. The aim of Phase IV of PUMA’s long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sportlifestyle brands.

We will achieve our goals by continuing to do what we have always done – harnessing our resources and experiences to provide our consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion.