Boston, MA – (August 30, 2010 ) – Boston-based social media agency Pandemic Labs has been selected by Zinio LLC, the global leader in digital-publishing technology and services, to create and manage social media assets on their behalf. Pandemic Labs will lead the creation and manage social network profiles as well as head up digital public relations efforts for the brand.

“When we asked Pandemic to review our business, and make suggestions on how we can improve our social relevance and positioning, they created a multi-faceted approach that enabled us to capitalize on short term initiatives while we devoted the time and energy need to build longer term strategic wins,” said Zinio Global Executive Vice President and Chief Marketing Officer Jeanniey Mullen. “No other company we have spoken with created such a realistic and effective approach.”

“I got an iPad as soon as I could and Zinio was one of the first apps I downloaded,” said Pandemic Labs Co-Founder and Creative Director Matt Peters. “Working with such an innovative company in such a hot, fast-paced industry has really upped the excitement across our entire office. I believe there is incredible potential for Zinio to leverage social media to increase their overall success.”

Zinio is currently one of the top three free apps in the News category.

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About Pandemic Labs

Pandemic Labs is the original dedicated social media marketing agency in the US and is based in Boston, MA. Co-founded in 2007 by young visionaries Brennan White and Matt Peters, Pandemic Labs works with a diverse client base, ranging from start-ups to Fortune 500 companies. They have worked with high profile brands such as Dunkin Donuts, Puma, Canon, Courtyard by Marriott, and The Wild Foundation. Pandemic Labs focuses their attention on social networks, strategy, management, viral media, and blogs. Social profiles, websites, advertising, digital public relations, and online branding are measured and tracked with proven results. Pandemic Labs is driven by the belief that effective marketing strategies must fully incorporate emerging technologies in our increasingly on-demand world and maintains expert level fluency with these technologies. Pandemic Labs knows what it takes to succeed and will put that to work for you and your brand.

About Zinio

Zinio, the world’s newsstand, is revolutionizing reading. Through digital products and services, the company creates better ways for people to discover published content, get more of it, and do more with it. Zinio works closely with publishers worldwide to reinvent reading. For consumers, Zinio enables the ability to shop for, search inside, read, share, and save digital content in new ways and on many devices. With more than 60,000 digital magazines and books, and e-stores localized in 15 languages, zinio.com is the largest newsstand in the world. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona, and Taipei.