Howsthebar.com Chooses Pandemic
Chicago-based social search site, Howsthebar.com, chose Pandemic Labs as social media agency of record.
In beta, Howsthebar.com helps party-goers find the right bar for them dynamically in real time.
Daily Grommet Chooses Pandemic Labs
Lexington, MA-based Daily Grommet has begun a daily video production campaign with Pandemic Labs. Launching within the next month, Daily Grommet will sell one, handmade product per day via their website. To convey the unique story behind each small-batch product, two of the company’s founders host a video series which visitors can watch both on the Daily Grommet website and on popular online video sites across the web.
Working with trusted video production partner out of Boston, coBRANDiT, Pandemic Labs is managing the production and seeding of the entire daily series of videos into 2009.
“We’re excited to be working with such a seasoned team of business professionals at the outset of such an exciting company,” says Brennan White, Co-Founder of Pandemic Labs. “Daily Grommet is going to be such a great online location for people to find rare, handmade products and is definitely going to be a great success.”
About Daily Grommet:
At the heart of it, we’re a bunch of regular folks with a passion for finding Grommets; wonderful products–with interesting stories–that people would love to know about. We’re independent—no one pays us to select a product. In fact, the best thing is, lots of people help us by sharing their own favorite discoveries. In that way, our “team” is anyone who believes that we can make a difference by celebrating the useful, innovative, and beautifully crafted Grommets we collectively discover.
ViaCord Chooses Pandemic Labs
Cambridge, MA based ViaCord, a PerkinElmer company, has decided to use Pandemic Labs to help manage its growing digital footprint.
The leader in the burgeoning cord blood banking space, ViaCord wants to be able to track new mentions of the brand across blogs, forums, social networks and the general internet. Working with Pandemic Labs, ViaCord is also tracking the general cord blood banking discussion across the internet to determine exactly how their marketing efforts affect their share of online buzz.
Pandemic Labs’ is using its internal online reputation management tools to track ViaCord and a host of other brands. Concurrently with these brand tracking initiatives, Pandemic Labs is heavily into the roll-out of this program as a standalone software tool.
“We’ve used each of the many brand tracking tools out there and not a single one can compare with the accuracy and depth of a skilled team doing it manually,” says Pandemic Labs Co-Founder Matt Peters. “With our tool, we’re automating 99% of the online brand tracking process, overcoming the accuracy and depth issues of the other tools and completely revamping the subjective parts of the process like keyword and sentiment. So far, it is making our clients extremely happy. There is no question that it’s going to be extremely useful to brands and agencies alike.”
About ViaCord:
Being a leader in cord blood banking and research means providing the highest quality service, care, and science.
Our Mission: To provide the highest quality stem cell preservation service and care to our patients, families, and their physicians. We at ViaCord believe these words are much more than just a promise. They are the commitment we live by.
Our Origins: ViaCord was established in 1993 to give expectant parents an opportunity to bank their children’s cord blood with comfort and security. Prior to launching our Cord Blood Banking Service, ViaCord conducted extensive research and validation studies to set high standards regarding the collection, processing, and storage of cord blood.
ViaCord’s headquarters are located in Cambridge, Massachusetts; a recognized global hub of biotechnology. All cord blood collections are processed and stored at our state-of-the-art cord blood cryopreservation facility outside of Cincinnati.
Pandemic Labs, Puma, and the Summer Olympics
With the closing of the 2008 Beijing Olympic games, Pandemic Labs finishes a very successful seeding, tracking and promotion campaign for Puma, the international sports-lifestyle company.
Working with video production partner, coBRANDit, Pandemic Labs seeded, tracked and promoted a series of documentary-style videos of Puma-sponsored runner Usain Bolt during the Olympics. The videos were promoted across a network of video sites and were featured on the front page of YouTube receiving over 700,000 views for the campaign over the two weeks of the Olympics. In addition to a tremendous response in view count, the promotion created over 100 “secondary seeds” (unique new instances of the same video content) of the video as well as generating over 2500 comments, and receiving over 900 channel subscribers. This effort created a significant, positive branding impact for Puma and the largest single day traffic spike to any Puma web property ever.
The official Usain Bolt YouTube channel can be viewed here.
About Puma:
PUMA has the long-term mission of becoming the most desirable Sportlifestyle company. The aim of Phase IV of PUMA’s long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sportlifestyle brands.
We will achieve our goals by continuing to do what we have always done – harnessing our resources and experiences to provide our consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion.
Cooks Compass Chooses Pandemic Labs
Cooking-based social media site Cooks Compass has chosen Pandemic Labs to promote their Boston-based site roll-out.
Cooks Compass provides a unique service to foodies and cooks that will first be offered in the Greater Boston area and followed-up quickly by more national exposure. The brainchild of a team of cooks and techies, the site allows foodies and cooks to compile information on local ingredients and local food stores. Soon anyone looking to find rare ingredients such as Kewra Water or Black Truffle Oil, will soon not only be able to find the closest store to their location, but also read reviews on quality and service.
Pandemic Labs has been tapped to manage the Pay Per Click (PPC) advertising and provide online strategy among other more specific promotions.
If you’re local to Boston, take a peek at Cooks Compass for local info on interesting ingredients you won’t find at your chain supermarket!
