Canon, Vimeo, Grey Advertising, and Pandemic Labs Join Forces for Online Video Contest
Canon has teamed up with video sharing community Vimeo.com, Grey Advertising and Pandemic Labs to present “The Story Beyond the Still”, the first contest of its kind to incorporate user-generated HD video content into a single collaborative project.
“The Story Beyond the Still” challenges photographers to interpret a still image and communicate the story behind it using high definition video. The winning entry from each segment of the six-part contest will set the still image to be interpreted in the following chapter. The story begins with a video shot by acclaimed photographer and Canon expert Vincent Laforet, entitled “The Cabbie.”
Five finalists will be selected for each chapter by a panel of judges that includes Rick McCallum (Producer, “Star Wars”), Russell Carpenter (Director of Photography, “Titanic”), Rodney Charters (Director/Director of Photography, “24”), Shane Hurlbut (Director of Photography, “Terminator Salvation”), Stu Maschwitz (Senior Visual FX Supervisor, “The Spirit”), Blake Whitman (Director/Editor, founder of Vimeo.com), Nick Childs (Director/Producer/VP of Grey Advertising), Director/Director of Photography Philip Bloom, and Mr. Laforet. Entries will then be voted on by the public to produce a winner. The creator of each winning chapter will each receive a prize package that includes a choice of Canon EOS 7D or 5D Mark II, a choice of select Canon lenses, a trip to shoot short film with Vincent Laforet, and a year-long Vimeo Plus membership.
ViaCord Goes a-Tweeting
Tweet tweet! @ViaCord is now live on Twitter. Check them out to interact with the Stem Cell Guru, Patient Advocate, Chief Lab Coat, and Cybernaut. Ask them tough questions about cord blood banking, stem cells, and being a market leader; they’re well trained, willing, and able to help people learn about these emerging technologies.
About ViaCord:
Being a leader in cord blood banking and research means providing the highest quality service, care, and science.
Our Mission: To provide the highest quality stem cell preservation service and care to our patients, families, and their physicians. We at ViaCord believe these words are much more than just a promise. They are the commitment we live by.
Our Origins: ViaCord was established in 1993 to give expectant parents an opportunity to bank their children’s cord blood with comfort and security. Prior to launching our Cord Blood Banking Service, ViaCord conducted extensive research and validation studies to set high standards regarding the collection, processing, and storage of cord blood.
ViaCord’s headquarters are located in Cambridge, Massachusetts; a recognized global hub of biotechnology. All cord blood collections are processed and stored at our state-of-the-art cord blood cryopreservation facility outside of Cincinnati.
ViaCord Launches the Official ViaCord Blog
The official ViaCord blog is now live. On the blog:
You’ll hear from our experts, families and staff with an insightful and unique perspective on stem cells and cord blood. Please join in the conversation as we journey together into an exciting new era of stem cell medicine. We hope to connect with you.
About ViaCord:
Being a leader in cord blood banking and research means providing the highest quality service, care, and science.
Our Mission: To provide the highest quality stem cell preservation service and care to our patients, families, and their physicians. We at ViaCord believe these words are much more than just a promise. They are the commitment we live by.
Our Origins: ViaCord was established in 1993 to give expectant parents an opportunity to bank their children’s cord blood with comfort and security. Prior to launching our Cord Blood Banking Service, ViaCord conducted extensive research and validation studies to set high standards regarding the collection, processing, and storage of cord blood.
ViaCord’s headquarters are located in Cambridge, Massachusetts; a recognized global hub of biotechnology. All cord blood collections are processed and stored at our state-of-the-art cord blood cryopreservation facility outside of Cincinnati.
Purolator Chooses Pandemic Labs
Purolator, with the help of Grey Advertising, chose Pandemic Labs to help spread the word about their newest online video effort: Purolator Purisms.
Specifically designed to capture the interest of their target demographic as well as the younger demographics, the videos are scheduled to be released in series. Pandemic will be seeding, promoting, and engaging infuencers on behalf of Purolator and the purisms.
RockyBid Chooses Pandemic Labs
Online Entertainment Shopping site, Rockybid.com, chooses Pandemic Labs to drive traffic from social channels.
Unhappy with their previous social agency, the executives at the emerging ecommerce site, RockyBid.com, decided to tap Pandemic Labs to drive their Social Media Advertising campaigns across all channels. In the first month of testing, CPAs were down significantly, site traffic was up and the site is on target to beat their aggressive growth goals.
