When you’re as small as these little giraffes, you need some help getting noticed. That’s why Grey and DIRECTV tapped Pandemic Labs to help seed their latest installment of the Opulence campaign. The results were pretty astounding, with tens of thousands of people signing up to receive their very own petite lap giraffe within the first 48 hours of the campaign. Check out petitelapgiraffe.com to get on the waiting list today. (They’re real, we promise).
Bullying is a major problem facing children today. Perhaps no group of children is at greater risk bullying than children with special needs. Pandemic Labs’ client, AbilityPath.org, interviewed experts, educators and parents regarding the silent bullying epidemic facing children with special needs. The result was the report and guide, Walk a Mile in Their Shoes: Bullying and Special Needs. Read, Learn and share its important results and resources.
Please take a moment to watch this Disable Bullying video with “Glee” star, Lauren Potter
The homepage for the crucial initiative can be seen here.
You can download the full report here: Walk a Mile in Their Shoes: Bullying and Special Needs
Pandemic Labs could not be more proud to have role in the support of this important cause, and we are excited to help spread the word about this report, about which Tim Shriver says:
This important report confirms the presence of a silent epidemic in our schools and communities. Hundreds of thousands of children with differences are being subject to humiliation and isolation week in and week out around the country. It is time to bring this problem to light and marshal a call to action to our young people to put an end to it. This report shows us that what you say matters. I hope young leaders around the country will act on it by joining, sharing and leading the Spread the Word to End the Word campaign on March 2, 2011.”
For those of you who have been following “The Story Beyond the Still,” the quality of the final chapter should come as no shock. In what is being called the largest user-generated HD video contest in history, we have all been taken on a journey through eight breathtaking chapters of beautiful imagery and powerful storytelling.
It began in January 2010, and month after month, aspiring filmmakers were invited to pick up where the previous winning short film ended – on an evocative photograph. Contestants then reinterpreted that still, telling the story that lived beyond it in a short film of their own.
278 videos uploaded. Thirty finalists. Hundreds of thousands of views. Exposure in the millions. At the end, the six winners came together and wrote the screenplay for the final chapter.
All eight chapters have been cut together and the final film premiered at the Sundance Film Festival and on Vimeo simultaneously. The final film has also been submitted to the Academy Awards.
It was truly a pleasure to be a part of this amazing project. Below is the final film.
Pandemic Labs is excited to announce that we are now working with AbilityPath.org to use social media in order to further their cause of support for parents of children with special needs.
This amazing site was recently launched and is a unique online community for professionals and parents of children with special needs. AbilityPath.org combines expert content and social networking features to create an online destination unlike any other.
Pandemic Labs will be assisting AbilityPath.org in numerous forms of social media and online promotion.
About Pandemic Labs
Pandemic Labs is the original dedicated social media marketing agency in the US and is based in Boston, MA. Co-founded in 2007 by young visionaries Brennan White and Matt Peters, Pandemic Labs works with a diverse client base, ranging from start-ups to Fortune 500 companies. They have worked with high-profile brands such as The Ritz-Carlton, Dunkin Donuts, Puma, Canon, Courtyard by Marriott, and The Wild Foundation. Pandemic Labs focuses their attention on social networks, strategy, management, viral media, blogs, and mobile. Social profiles, websites, advertising, digital public relations, and online branding are measured and tracked with proven results. Pandemic Labs is driven by the belief that effective marketing strategies must fully incorporate emerging technologies in our increasingly on-demand world and maintains expert level fluency with these technologies. Pandemic Labs knows what it takes to succeed and will put that to work for you and your brand.
AbilityPath.org’s mission is to build a community that brings together professionals and parents of children with special needs from around the globe to learn, share and strengthen the process of supporting the ongoing healthy development of children and youth with special needs and disabilities. Content is available in English and Spanish and features advice, tool kits and other practical day to day living tips so families can learn, laugh and live a more balanced life. AbilityPath’s community blogs, forums, events and groups allow parents to connect and share experiences and stories, providing an outlet of support and encouragement throughout their parenting journey.
AbilityPath.org was created by Community Gatepath, a nonprofit with over 90 years of experience serving families and children with special needs. Community Gatepath fosters hope, dignity and independence among children and adults with disabilities. It is one of the largest providers of services for people with disabilities in the San Francisco Bay Area. Over 8,500 individuals annually receive support or direct care through Community Gatepath and its comprehensive menu of services including: childhood early intervention, a Family Resource Center, inclusive preschool, transition for young adults services, employment services and social business enterprises.
AbilityPath is funded through private donations, foundation grant support and corporate partnerships.
Boston, MA – (August 30, 2010 ) – Boston-based social media agency Pandemic Labs has been selected by Zinio LLC, the global leader in digital-publishing technology and services, to create and manage social media assets on their behalf. Pandemic Labs will lead the creation and manage social network profiles as well as head up digital public relations efforts for the brand.
“When we asked Pandemic to review our business, and make suggestions on how we can improve our social relevance and positioning, they created a multi-faceted approach that enabled us to capitalize on short term initiatives while we devoted the time and energy need to build longer term strategic wins,” said Zinio Global Executive Vice President and Chief Marketing Officer Jeanniey Mullen. “No other company we have spoken with created such a realistic and effective approach.”
“I got an iPad as soon as I could and Zinio was one of the first apps I downloaded,” said Pandemic Labs Co-Founder and Creative Director Matt Peters. “Working with such an innovative company in such a hot, fast-paced industry has really upped the excitement across our entire office. I believe there is incredible potential for Zinio to leverage social media to increase their overall success.”
Zinio is currently one of the top three free apps in the News category.
About Pandemic Labs
Pandemic Labs is the original dedicated social media marketing agency in the US and is based in Boston, MA. Co-founded in 2007 by young visionaries Brennan White and Matt Peters, Pandemic Labs works with a diverse client base, ranging from start-ups to Fortune 500 companies. They have worked with high profile brands such as Dunkin Donuts, Puma, Canon, Courtyard by Marriott, and The Wild Foundation. Pandemic Labs focuses their attention on social networks, strategy, management, viral media, and blogs. Social profiles, websites, advertising, digital public relations, and online branding are measured and tracked with proven results. Pandemic Labs is driven by the belief that effective marketing strategies must fully incorporate emerging technologies in our increasingly on-demand world and maintains expert level fluency with these technologies. Pandemic Labs knows what it takes to succeed and will put that to work for you and your brand.
Zinio, the world’s newsstand, is revolutionizing reading. Through digital products and services, the company creates better ways for people to discover published content, get more of it, and do more with it. Zinio works closely with publishers worldwide to reinvent reading. For consumers, Zinio enables the ability to shop for, search inside, read, share, and save digital content in new ways and on many devices. With more than 60,000 digital magazines and books, and e-stores localized in 15 languages, zinio.com is the largest newsstand in the world. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona, and Taipei.