Pandemic Labs, one of the nation’s oldest dedicated social media marketing agencies, announces today it has been selected as the social media agency of record for Au Bon Pain, internationally recognized leader in the fast casual restaurant division.
Currently operating in 318 locations world-wide, Boston-headquartered Au Bon Pain is known for their convenient locations that include office buildings, hospitals, transportation centers, universities and malls. Voted one of America’s Top Five Healthiest Restaurant Chains, their menu offers a variety of signature items that include breads, pastries, sandwiches and salads.
Pandemic Labs client and luxury hospitality titan, the Ritz-Carlton, breaks new ground today as they announce the addition of Concierge tips on Foursquare.
“Guests of The Ritz-Carlton have always enjoyed the expertise of concierges who are the best in the business. Their local knowledge, VIP access and incomparable contacts make them an invaluable resource for travelers”, said Chris Gabaldon, chief sales and marketing officer, The Ritz-Carlton Hotel Company. Foursquare enables The Ritz-Carlton Concierge to travel with you. “It’s possible to access their destination knowledge instantly as you check in to multiple global landmarks,” added Gabaldon. “Starting today, Foursquare users across the globe are invited to access knowledge and valuable tips just by following The Ritz-Carlton on Foursquare. For the first time ever, the collected local knowledge of The Ritz-Carlton is available in your pocket.”
Co-Founder and Creative Director, Matt Peters, will be speaking on June 23, 2011 at Digiday:Local in New York. For more information on the conference, please visit: http://www.digidaylocal.com/
Matt will be speaking on the following panel:
Checking in to Brand Loyalty: How do brands leverage location baed services and the “check in” from novel mobile game to driving actual brand loyalty and commerce? To date, daily deals have driven incremental foot traffic to local retailers and vendors for one-off dails, but to really reap rewards, brand loyalty needs to be developed. How do brands win repeat business and build long lasting relationships on the local level?
Moderator: Mike Shields, Senior Editor, Digiday
When you’re as small as these little giraffes, you need some help getting noticed. That’s why Grey and DIRECTV tapped Pandemic Labs to help seed their latest installment of the Opulence campaign. The results were pretty astounding, with tens of thousands of people signing up to receive their very own petite lap giraffe within the first 48 hours of the campaign. Check out petitelapgiraffe.com to get on the waiting list today. (They’re real, we promise).