Last Friday Matt Peters presented at The Ad Club’s inaugural “Under the Dome” event. And we all know there’s nothing people would rather do at 9am on Friday than talk about the behavioral patterns and neuroscience behind Pandemic Labs’ strategy for Facebook Engagement. Especially when it means they have to throw their whole playbook out the window!
For those of you that couldn’t attend the event, we’re hoping to have some video clips live soon on our blog. Until then, you can read this blog post to get a taste of some of the things we covered at the event.
Thanks so much to The Ad Club for having us be a part of this great event!
On March 22, 2012, L2 released their 2012 Digital IQ Index for hotels. Pandemic Labs is very pleased to announce that our client, The Ritz-Carlton, ranked 5th in overall score out of over 50 hotel brands from around the world, and holds the top spot for Facebook Engagement!
Social media constitutes only 20% of the overall ranking, but The Ritz-Carlton had an extremely strong showing in the social arena.
Mzinga, the leader in social intelligence solutions, services and analytics for business, and Pandemic Labs, the nation’s premier social media marketing agency, today announced a partnership to deliver social technology and services solutions to customers.
“Pandemic Labs has been committed to the strategy behind social media marketing longer than most agencies, and as part of that commitment we have always been at the forefront of technology that allows us to create marketing success,” said Matt Peters, Co-Founder & Creative Director of Pandemic Labs. “Through this partnership, we will be able to enhance our best-of-breed social media marketing services with the comprehensive social features available in Mzinga’s platform, OmniSocial®.” Read More
VP of Client Services, Clint Fralick, drops some knowledge in an InformationWeek article titled “Facebook Timeline: Will It Benefit Your Business?”
It’s a great article with some very good points for all markers and brand’s to keep in mind. Clint brings his expertise to bear as he talks about Timeline’s potential value to businesses:
“As concept/metaphor, Timeline’s value for businesses is the historical perspective it lends to the interaction between business/brand and Facebook community,” said Fralick. “Previously, the date a brand was created and the date a brand got started on Facebook were completely separate, and brands’ Facebook lifetimes always seemed to be incomplete. Brands didn’t use Facebook in a chronological way, like regular users, and users couldn’t do with brand pages what they so often do with friends: skim through old posts/photos, remember past good times, etc.”
Co-Founder and Creative Director, Matt Peters, was in Raleigh, NC speaking at Internet Summit 2011. As sponsors of this event we were very excited to be part of a conference filled with so many great presentations and a lively, swear-filled keynote by Gary Vaynerchuk.
Matt’s presentation discussed how neuroscience and user behavior give us clues about how companies can better leverage Facebook and other social networks. Social media marketing is both an art and a science, and recent research at Pandemic Labs has shows just how importance the science can be.