Last week we rolled out an exciting new feature to Watchtower called ‘SuperGroups.’ This feature was moved to the top of our roadmap due to overwhelming desire from our user base, and feedback is already fantastic.
SuperGroups are designed to increase the ease and effectiveness with which multi-page brands can optimize their Facebook engagement. What’s a multi-page brand, you ask? A multi-page brand is any organization that manages tens or even hundreds of Facebook Pages. Think of NBC managing all the Pages for its various TV shows, or Honda managing the Pages for each of its models. With SuperGroups these organizations finally have a way to look at all their Facebook data in one, aggregated way.
On January 28th, 2013 The Ritz-Carlton Resorts of Naples received the HSMAI 2012 Adiran Platinum Award for Best Property Facebook Page. This is the highest distinction of the most prestigious awards in the travel industry.
As reported on TravelPulse: “HSMAI received slightly more than 1,200 submissions attained on a worldwide scale for the 2012 Adrian Awards. ”
Travel + Leisure introduced its first-annual Social Media in Travel & Tourism Awards (SMITTYS) this year. The SMITTYS aim to spotlight those in the hospitality industry that are developing engaging campaigns that provide value to their consumers in this new landscape. The Ritz-Carlton Hotel Company was honored with the award for ‘Best Use of a Social Media Platform’ within the global hotel or resort chain category for its Global Guest Days initiative on Twitter. Through this initiative, The Ritz-Carlton Twitter handle (@RitzCarlton) is run by a large team of Ritz-Carlton professionals around the world in multiple locations, on various time zones, making the Twitter feed truly global. This gives the brand’s 79 hotels, in 26 countries the opportunity to interact with more than 22,000 Twitter followers and share information, insights and exclusive previews that are unique to each property.
Last Friday Matt Peters presented at The Ad Club’s inaugural “Under the Dome” event. And we all know there’s nothing people would rather do at 9am on Friday than talk about the behavioral patterns and neuroscience behind Pandemic Labs’ strategy for Facebook Engagement. Especially when it means they have to throw their whole playbook out the window!
For those of you that couldn’t attend the event, we’re hoping to have some video clips live soon on our blog. Until then, you can read this blog post to get a taste of some of the things we covered at the event.
Thanks so much to The Ad Club for having us be a part of this great event!
On March 22, 2012, L2 released their 2012 Digital IQ Index for hotels. Pandemic Labs is very pleased to announce that our client, The Ritz-Carlton, ranked 5th in overall score out of over 50 hotel brands from around the world, and holds the top spot for Facebook Engagement!
Social media constitutes only 20% of the overall ranking, but The Ritz-Carlton had an extremely strong showing in the social arena.