Travel + Leisure introduced its first-annual Social Media in Travel & Tourism Awards (SMITTYS) this year. The SMITTYS aim to spotlight those in the hospitality industry that are developing engaging campaigns that provide value to their consumers in this new landscape. The Ritz-Carlton Hotel Company was honored with the award for ‘Best Use of a Social Media Platform’ within the global hotel or resort chain category for its Global Guest Days initiative on Twitter. Through this initiative, The Ritz-Carlton Twitter handle (@RitzCarlton) is run by a large team of Ritz-Carlton professionals around the world in multiple locations, on various time zones, making the Twitter feed truly global. This gives the brand’s 79 hotels, in 26 countries the opportunity to interact with more than 22,000 Twitter followers and share information, insights and exclusive previews that are unique to each property.
Last Friday Matt Peters presented at The Ad Club’s inaugural “Under the Dome” event. And we all know there’s nothing people would rather do at 9am on Friday than talk about the behavioral patterns and neuroscience behind Pandemic Labs’ strategy for Facebook Engagement. Especially when it means they have to throw their whole playbook out the window!
For those of you that couldn’t attend the event, we’re hoping to have some video clips live soon on our blog. Until then, you can read this blog post to get a taste of some of the things we covered at the event.
Thanks so much to The Ad Club for having us be a part of this great event!
On March 22, 2012, L2 released their 2012 Digital IQ Index for hotels. Pandemic Labs is very pleased to announce that our client, The Ritz-Carlton, ranked 5th in overall score out of over 50 hotel brands from around the world, and holds the top spot for Facebook Engagement!
Social media constitutes only 20% of the overall ranking, but The Ritz-Carlton had an extremely strong showing in the social arena.
Mzinga, the leader in social intelligence solutions, services and analytics for business, and Pandemic Labs, the nation’s premier social media marketing agency, today announced a partnership to deliver social technology and services solutions to customers.
“Pandemic Labs has been committed to the strategy behind social media marketing longer than most agencies, and as part of that commitment we have always been at the forefront of technology that allows us to create marketing success,” said Matt Peters, Co-Founder & Creative Director of Pandemic Labs. “Through this partnership, we will be able to enhance our best-of-breed social media marketing services with the comprehensive social features available in Mzinga’s platform, OmniSocial®.” Read More
VP of Client Services, Clint Fralick, drops some knowledge in an InformationWeek article titled “Facebook Timeline: Will It Benefit Your Business?”
It’s a great article with some very good points for all markers and brand’s to keep in mind. Clint brings his expertise to bear as he talks about Timeline’s potential value to businesses:
“As concept/metaphor, Timeline’s value for businesses is the historical perspective it lends to the interaction between business/brand and Facebook community,” said Fralick. “Previously, the date a brand was created and the date a brand got started on Facebook were completely separate, and brands’ Facebook lifetimes always seemed to be incomplete. Brands didn’t use Facebook in a chronological way, like regular users, and users couldn’t do with brand pages what they so often do with friends: skim through old posts/photos, remember past good times, etc.”