617.390.8848  info@pandemiclabs.com

Matt Peters named to #Hatch100


Pandemic Labs Co-Founder and Creative Director, Matt Peters, has been named one of the top 100 creative influencers in Boston by The Ad Club.

The Ad Club is the trade association for the New England marketing & communications industry. Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 30 events and programs every year. Legacy events like the Hatch AwardsMedia Auction, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club’s membership represents the best in class advertising agencies, media companies, and brands in the New England region.

For the full #Hatch100 list, click here.

Sonic Automotive Taps Pandemic Labs


Boston-based social media agency, Pandemic Labs, announces today that it has been selected as the social media agency of record for Sonic Automotive. A member of the Fortune 500 and the Russell 2000 Index, Sonic Automotive is among the largest automotive retailers in the United States. Read More

Watchtower Announces ‘SuperGroups’


Last week we rolled out an exciting new feature to Watchtower called ‘SuperGroups.’ This feature was moved to the top of our roadmap due to overwhelming desire from our user base, and feedback is already fantastic.

SuperGroups are designed to increase the ease and effectiveness with which multi-page brands can optimize their Facebook engagement. What’s a multi-page brand, you ask? A multi-page brand is any organization that manages tens or even hundreds of Facebook Pages. Think of NBC managing all the Pages for its various TV shows, or Honda managing the Pages for each of its models. With SuperGroups these organizations finally have a way to look at all their Facebook data in one, aggregated way.

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A Platinum Win at the Adrian Awards


On January 28th, 2013 The Ritz-Carlton Resorts of Naples received the HSMAI 2012 Adiran Platinum Award for Best Property Facebook Page. This is the highest distinction of the most prestigious awards in the travel industry.

As reported on TravelPulse: “HSMAI received slightly more than 1,200 submissions attained on a worldwide scale for the 2012 Adrian Awards. ”

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The Ritz-Carlton Wins at the SMITTYs

Travel + Leisure introduced its first-annual Social Media in Travel & Tourism Awards (SMITTYS) this year. The SMITTYS aim to spotlight those in the hospitality industry that are developing engaging campaigns that provide value to their consumers in this new landscape. The Ritz-Carlton Hotel Company was honored with the award for ‘Best Use of a Social Media Platform’ within the global hotel or resort chain category for its Global Guest Days initiative on Twitter. Through this initiative, The Ritz-Carlton Twitter handle (@RitzCarlton) is run by a large team of Ritz-Carlton professionals around the world in multiple locations, on various time zones, making the Twitter feed truly global. This gives the brand’s 79 hotels, in 26 countries the opportunity to interact with more than 22,000 Twitter followers and share information, insights and exclusive previews that are unique to each property.

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