- On December 1, 2015
Today, Pandemic Labs officially announces that it has been selected as the social media agency of record for the Utah Office of Tourism, Film & Global Branding, the official state agency for promoting Utah tourism and positively influencing the public’s perception of Utah.
Utah is more than just a state, it’s a state of mind. Covering nearly 85,000 square miles, it is the 13th largest state by area and home to an astounding array of geography, history, and biodiversity. From Utah’s five national parks to the world-class skiing at 14 major resorts to the vibrant culture of cities like Salt Lake City and Provo, Utah has something for everyone.
“I knew Utah had some amazing places like Park City and Zion National Park,” says Matt Peters, Creative Director of Pandemic Labs, “But I didn’t realize how many amazing places there were and just how stunning they could be. It doesn’t matter what outdoor activity you’re interested in, Utah probably has one of the best places in the world to do it, and we can show it to the world through social.”
Today, the travelers’ decision-making process is fragmented and includes an unparalleled amount of research across a number of digital destinations. Social media is an increasingly important part of that research as it both directly and indirectly shapes peoples’ vision and expectations of a destination. Therefore, Pandemic Labs will be working directly with the Utah Office of Tourism to create an overall social media strategy and design specific tactics to connect and engage with prospective visitors. From content creation to community management, we will be working at all levels of the social media marketing process.
“Pandemic Labs has quickly brought together their expertise, talent and creativity to accelerate our social media program,” says Jay Kinghorn, Director of Communications & Digital Strategy for the Utah Office of Tourism, Film & Global Branding. “We’re thrilled to have their strategic thinking and careful execution working to help promote Utah’s travel opportunities to a new audience of potential visitors.”
The Utah Office of Tourism is an exciting addition to Pandemic Labs’ growing client roster, which includes best-in-class brands like Sonic Automotive, The Ritz-Carlton, and BuySeasons. In the words of Pandemic Labs Managing Director Brennan White, “Over the past six years, we’ve developed industry-leading skills and strategies for the the travel, tourism, and hospitality industries. It’s exciting to have another opportunity to put those skills to use and help build Utah’s social media efforts into their most effective channel for achieving their mission.”