Canon has teamed up with video sharing community Vimeo.com, Grey Advertising and Pandemic Labs to present “The Story Beyond the Still”, the first contest of its kind to incorporate user-generated HD video content into a single collaborative project.

“The Story Beyond the Still” challenges photographers to interpret a still image and communicate the story behind it using high definition video. The winning entry from each segment of the six-part contest will set the still image to be interpreted in the following chapter. The story begins with a video shot by acclaimed photographer and Canon expert Vincent Laforet, entitled “The Cabbie.”

Five finalists will be selected for each chapter by a panel of judges that includes Rick McCallum (Producer, “Star Wars”), Russell Carpenter (Director of Photography, “Titanic”), Rodney Charters (Director/Director of Photography, “24”), Shane Hurlbut (Director of Photography, “Terminator Salvation”), Stu Maschwitz (Senior Visual FX Supervisor, “The Spirit”), Blake Whitman (Director/Editor, founder of Vimeo.com), Nick Childs (Director/Producer/VP of Grey Advertising), Director/Director of Photography Philip Bloom, and Mr. Laforet. Entries will then be voted on by the public to produce a winner. The creator of each winning chapter will each receive a prize package that includes a choice of Canon EOS 7D or 5D Mark II, a choice of select Canon lenses, a trip to shoot short film with Vincent Laforet, and a year-long Vimeo Plus membership.