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Au Bon Pain Selects Pandemic Labs as Social Media AOR

abp_logoPandemic Labs, one of the nation’s oldest dedicated social media marketing agencies, announces today it has been selected as the social media agency of record for Au Bon Pain, internationally recognized leader in the fast casual restaurant division.

Currently operating in 318 locations world-wide, Boston-headquartered Au Bon Pain is known for their convenient locations that include office buildings, hospitals, transportation centers, universities and malls. Voted one of America’s Top Five Healthiest Restaurant Chains, their menu offers a variety of signature items that include breads, pastries, sandwiches and salads.

257069_10150233278472272_54600477271_6877068_206174_o“We are committed to connecting with our guests and believe Pandemic Labs is on the forefront of social media technology and strategies,” says Au Bon Pain’s SVP of Marketing, Ed Frechette. “We are already seeing the impact of their work on our business and look forward to making great strides in this area.”

“It’s such a pleasure to work with brands that we love,” says Matt Peters, Co-Founder & Creative Director of Pandemic Labs. “And it’s even better when we get to work with someone who is right across town. We’re thrilled at the opportunity to establish Au Bon Pain as a social media leader.”

Pandemic Labs will begin work with Au Bon Pain immediately, adding to the Boston agency’s already burgeoning workload. “We hire only the best people and put them in a position to do great work. These people come up with groundbreaking social media ideas and insights that make our clients very successful,” Managing Director, Brennan White, says of Pandemic’s secret behind the string of successful projects that include brands like DIRECTV, The Ritz-Carlton, and Canon. With this most recent win, Pandemic Labs is poised to continue its rapid rise as the secret weapon of the new-media marketing world.

About Pandemic Labs

Pandemic Labs is a dedicated social media marketing agency in the US and is based in Boston, MA. Co-founded in 2007 by young visionaries Brennan White and Matt Peters, Pandemic Labs works with a diverse client base, ranging from start-ups to Fortune 500 companies. They have worked with high-profile brands such as The Ritz-Carlton, Dunkin’ Donuts, Puma, DIRECTV, Canon, Courtyard by Marriott, and The Wild Foundation.

About Au Bon Pain

Founded in 1978, Au Bon Pain (“the place of good bread”) has grown into an internationally recognized leader in the fast casual restaurant category. The chain offers consumers a wide array of delicious, nutritional foods and over the last three years has earned Health Magazine’s designation as one of America’s Top 5 Healthiest Restaurant Chains. Au Bon Pain operates in five key trade channels including urban office buildings, hospitals, universities, transportation centers and malls, with locations ranging from 300?square?foot satellites to 6,500?square?foot cafes with 100?plus seats in the U.S. and internationally. Additional information about Au Bon Pain, which is headquartered in Boston, may be found at www.aubonpain.com.


For more information on this release, please contact:
Erika Pearson, Senior PR Associate
(339) 222.7620