June 2007

Key points:

• 44% of video viewers discover videos ‘randomly’ (via search, related video, etc) while online
• 43% of video viewers receive emails with videos or links to videos from ‘friends and family’
• 80% of online video viewers were aware of seeing an advertisement
  • 52% of those took an action from those advertisements

Goals of this document:

• To continue to provide insights into consumers’ online video content consumption
• To help agencies and marketers understand the most effective ways to provide in-stream advertising to their clients’ audiences
• To provide the initial foundation for “best practices” for maximizing ad effectiveness and optimizing the user experience with online video advertising