The Dictionary

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Seed

1.  (n) A individual instance of a viral on a media hosting site such as YouTube or Flickr.

2.  (v) to upload or otherwise place a viral on a hosting site such as YouTube or Facebook.

Example:

We have seeded your campaign to more than 50 websites.

Secondary Seed

(n) A seed which was placed by an unknown third party (a sign of viral spread).

Example:

We have found 5 secondary seeds of your video, showing that people are actively spreading it.

Primary Seed

(n) A seed which was placed purposely by the viral’s creator.

Example:

Your video appears on over 100 websites, 50 of which are primary seeds.

Participant

(n) A viewer or receiver of a viral that passes the viral on to at least one new person.

Example:

The participant-to-view ratio is an important way to discern how well you’ve targeted your viral.

Node

(n) A location, online or otherwise, that reaches large numbers of people and can facilitate the initial seeding of a viral or other marketing message. Nodes are generally disassociated with individuals.

Example:

Youtube is the most used video-based node on the internet today.

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Did you know?

YouTube’s search engine is the third most used search engine of any type in the world. Is your SEO company on top of this?

The fastest growing segment on Facebook is 55-65 year-old females. Does your agency have experience reaching this segment?

80% of Twitter usage is on mobile devices, meaning people update anywhere, anytime. Imagine how much more likely this has made people to spread the news about their customer experiences.