In the Summer of 2017, renowned travel photographer Trey Ratcliff took his passion for photography, art, culture and community on the road through 10 cities across Europe. Starting in Lisbon and ending in Moscow, “80 Stays Around the World” is an extension of Ratcliff’s partnership with The Ritz-Carlton, which started in 2015 when the two collaborated on his US-based tour and has extended to nearly every corner of the globe.
The objectives of this campaign were clear: to work with a top-tier photo/travel influencer to help people around the world explore and create indelible memories and help evolve their view of The Ritz-Carlton brand.
- ClientThe Ritz-Carlton
- DatesSummer 2017
- CategoryInfluencer Activation
- HighlightOver 21,000,000 targeted impressions across paid and organic social channels.