Project Description

In 2017, Jason Wu returned to the place of his first fashion show to celebrate is 10th anniversary as a designer. The location (The St. Regis New York) was converted into a glamorous multi-room runway with hundreds of guests including fashion elite like Adriana Lima and Emily Ratajkowski. The entire event, from setup to an exclusive Midnight Supper, was promoted on St. Regis social media channels so that the world could follow along even if they couldn’t attend.

Project Details

  • ClientSt. Regis
  • DatesFebruary 2017
  • CategoryEvent
  • HighlightSocial media content reached over 635,000 consumers and generated 12.5k engagements.