Project Description

Pandemic Labs worked with Canon and Grey Advertising to design, digitally promote, and manage the community for an 8-month user-generated HD video contest raising awareness for the launch of the 5D. In order to maintain a vibrant and engaged community we connected with “hardcore” amateur filmmakers and generated a groundswell of interest beyond simply trying to win the grand prize

Project Details

  • ClientCanon
  • Dates2012
  • CategoryDigital Contest & Campaign
  • HighlightThe final film debuted at the Sundance Film Festival and was submitted to the Academy Awards