Project Description

Sonic Automotive asked us to create engaging content for their fleet of 100+ car dealerships across the US, as well as the Sonic Automotive brand. To achieve this large-scale production project we deployed our Rapid Content System, which is a methodology and network of over 100 photographers, videographers, and graphic artists around the country and world. By using our RCS, account teams were able to quickly and affordably gather hundreds of individual pieces of content over a 1-2 day period at each dealership.

Project Details

  • ClientSonic Automotice
  • Dates2013
  • CategoryCreative
  • HighlightOver 5,000 photos and videos were produced
  • Mercedes and a California Sunset

  • Audis in Texas

  • It's all in the details

  • In motion

  • Beauty in nature