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Daily Grommet

www.dailygrommet.com
2008 - Present
Services: Online Video, Profiles & Pages, Social Network Strategy & Management, Social PPC, State of the Brand Report,

Like all start ups, Daily Grommet faces challenges. But Daily Grommet faces a few more challenges than some: they produce a video every day of the week and they never repeat!

Our History Together

Pandemic Labs has been working with Daily Grommet since Day One. Originally brought on board to supervise the production and distribution of their daily videos at the launch of the brand, our relationship soon grew and Pandemic Labs began providing strategic guidance in the social space. It wasn’t long before the SEO benefits of our video promotion became apparent as Daily Grommet videos often occupied five or more of the top 10 Google search results for key product searches. Having shifted the relationship with Daily Grommet to a larger, more social agency of record type earlier in 2009, Daily Grommet content still dominates Google’s front page for many of the products Daily Grommet sells.

The Relationship Right Now

Daily Grommet has community written all over it, and since Pandemic Labs began working for Daily Grommet in a larger capacity Pandemic has been working hard to ensure that Daily Grommet can maximize the results from all social media avenues. From strategy to development to execution, Pandemic Labs has truly become part of the Daily Grommet team. Daily Grommet’s videos continue to thrive and their Facebook and Twitter profiles have grown into vibrant communities that provide meaningful engagement with some of their most loyal customers.

With tens of thousands of monthly visitors and more strategies in the pipeline to build on that number, Daily Grommet is beginning to see impressive ecommerce success and is poised for much more. Via working with Daily Grommet, Pandemic Labs has been able to create and maintain powerful relationships with the moms, green, and entrepreneur online communities. The relationship between Daily Grommet and Pandemic Labs has allowed both companies to see success and position themselves for huge future successes.

Video management is core to our business’s distribution. That’s why we brought in Pandemic from Day One of our launch–to provide expert guidance and execution of our video strategy. We produce and distribute a video every day and Pandemic has responded beautifully to our business needs. We have seen powerful SEO results through their seeding campaign. Beyond that Pandemic acts as a broader business partner in making strategic suggestions and introductions which range far beyond the video aspect of our business. And you couldn’t ask for nicer guys to work with!

Jules Pieri, Founder and CEO, Daily Grommet

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