At this point, it’s no secret that The Ritz-Carlton leads the pack in the success of their social media marketing efforts. Last year, they were named the most engaging hotel brand for the second year in a row. This year, the trend continues.
It’s always been about quality over quantity, and that strategy continues to outperform all others. According to Engagement Labs, The Ritz-Carlton is “beating its competitors..meaning it’s winning in terms of impact, engagement, and responsiveness.
The Adrian Awards are the most prestigious awards in the travel industry and Pandemic Labs client, The Ritz-Carlton Resorts of Naples took home the most coveted prize: a Platinum Award for Best Property Facebook Page.
The Ritz-Carlton Hotel Company was honored with the award for ‘Best Use of a Social Media Platform’ within the global hotel or resort chain category for its Global Guest Days initiative on Twitter.