Comments on: What Viral Marketing is NOT

By: Giovanni Cerri

Giovanni Cerri — Wed, 03 Sep 2008 00:37:13 +0000

So could we have the real definition of “viral marketing”?
From an italian fan

By: Viral Marketing Tips - The Secret to Successful Viral Marketing: Stop Trying and Start Inspiring

Thu, 06 Mar 2008 21:20:33 +0000

[...] If word of mouth was as simple as throwing up a YouTube video or creating a Tell-a-Friend page, everyone would drop traditional paid advertising methods such as search, email, or display ads. Obviously, a truly successful viral marketing campaign depends requires more. [...]

By: Justin Palmer

Justin Palmer — Fri, 29 Feb 2008 23:15:23 +0000

Couldn’t agree more with point 3. I have created incentivized referral programs with clients before, and they never quite meet expectations.

Besides, no one likes being told about a product or service simply because their friend is making a buck from it. It begs the question was it not good enough to share without the incentive?

True viral marketing comes naturally from an outstanding product or legendary service.

By: bozbrown

bozbrown — Thu, 28 Feb 2008 18:28:18 +0000

FYI, your ShareThis plugin link is not working.

By: Jack

Jack — Thu, 28 Feb 2008 16:30:38 +0000

This is viral – http://tinyurl.com/3anwap

By: What Viral Marketing is NOT

What Viral Marketing is NOT — Thu, 28 Feb 2008 16:08:46 +0000

[...] Matthew Cerrone wrote an interesting post today onHere’s a quick excerptWe work very hard with our clients to determine not only if viral marketing is the right social media strategy for them, but also to determine which form their viral marketing campaign should take. The internet is fluid and there are … [...]

By: What Viral Marketing is NOT at Web Page Financial Content

What Viral Marketing is NOT at Web Page Financial Content — Thu, 28 Feb 2008 15:49:17 +0000

[...] Original post by Matthew Peters [...]