Excellent blog, btw. I’ll visit often. Glad to hear you’re an Ayn Rand fan.

‘Viral,’ to me, is a means of delivery rather than a result.

Say you make a commercial. Rather than paying $50-$500k to have it shown on television (and have it last a limited and finite length of time), you might choose to try much more affordable ‘viral’ marketing and see how it does online first. The viral distribution is what gives the marketing the name in my mind, not the result.

Also to note: Not all biological viruses are pandemics… or even epidemics for that matter. Nonetheless, they’re still spreading by purely viral means. For me to equate the word ‘viral’ with some sort of extremely successful result wouldn’t make the most sense given that fact.

That is my own view of the term anyway. The company isn’t hugely in favor of the term in general, but that is what this kind of marketing has been called for a while and the reasoning behind it makes enough sense.

Thanks for the comment and your thoughts. I appreciate the frank discussion.

Thanks for visiting and thanks for you post.

I agree with your point that the new opportunities will allow the market to be filled in with accessible, online, HD-quality content. That is my own vision. There is very little reason to believe that television channels and online channels will remain separate for long.

Great philosophy behind your sites. I’d love to hear more about what you’re doing to promote a business like that. It seems like you’d need a groundswell behind you to get the attention needed to wield the kind of power your talking about. Is this accurate?

Thanks for commenting.

Cheers.

Thanks for your continued commenting on PandemicBlog. Great points as always.

That said, you’re absolutely right. We have an adverse selection issue here. The marketing directors that are reading these kinds of things are the ones that are most likely to already be open to and considering new strategies. The more “traditional” (used euphemistically) marketing directors probably have enough distrust of blogs in general, let alone entirely new strategies.

That said, I can’t claim I would act differently. If I had made an entire career using one strategy, it might be hard to convince me that suddenly that strategy is less valid.

Great comment as per your usual. Thanks.

I love the comment, things must change. Obviously.

The Internet is King, TV with an Xbox, PS3 and the internet makes an interact gaming experience shared with Friends. That’s what kids, (even old kids) are doing. TV quality sucks, it’s so much a brain-littering(would say wash but nothing is clean) Kids, Adults, would like to see content that is uplifting, hopeful, honest, heartfelt, non-offensive, clean, not over the line, not pushing the envelope with language, sex and violence, things the whole family can watch together, has characters they can look up to…

Now with Video delivery systems over the internet in HD quality TV, and most TV’s (Flat Screens) being able to hook up to a computer in seconds with a VDI cable. New TV channels, and networks can spring up to fill in the void.

http://www.ControlHollywood.com
http://www.JoshDarville.com

Websites create something that look “cool” but isn’t usable and expect it to be okay in today’s online world. If I can’t navigate through your site, I guarantee you I’m going to go somewhere else.

I would like to find a way to reach these individuals somehow, as I fear that only the individuals who beleive in this type of thing are reading this type of stuff, while those who are trying to stay the same because “that’s the way its always been,” are the ones who should really be reading this.

I’ve tried explaining politely, with examples and real life situations, but I can’t get through. Any suggestions?

Great point.

When speaking to my parents about why they don’t TiVO through their commercials, it seems as if a lifetime of “putting up” with them has desensitized them to irrelevant marketing.

Maybe the younger generation isn’t jaded and sees the 100% on-demand nature of online as the way TV should be rather than “accepting” the current TV ad model as “how it is”.

The point you make about Gen Y wearing brands as badges is dead on. Gen-Y is the Abercrombie generation and has grown up caring A LOT about what brands they wear and use. I think the recent success of companies like Starbucks and Apple are examples of not only mastering their niche, but REALLY building a brand, courting and eventually winning over the generation that cares the most about these sorts of things. Very good point.

Thanks for the commentary guys. Great points so thus far.