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	<title>Comments on: Viral Marketing: Is it the Flu or are we Infected?</title>
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	<link>http://www.pandemiclabs.com/blog/viral-marketing/viral-marketing-is-it-the-flu-or-are-we-infected/</link>
	<description>Insight into viral and social media marketing</description>
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		<title>By: Poker Blog</title>
		<link>http://www.pandemiclabs.com/blog/viral-marketing/viral-marketing-is-it-the-flu-or-are-we-infected/comment-page-1/#comment-7756</link>
		<dc:creator>Poker Blog</dc:creator>
		<pubDate>Wed, 08 Apr 2009 02:29:23 +0000</pubDate>
		<guid isPermaLink="false">http://pandemiclabs.com/blog/2008/08/viral-marketing-is-it-the-flu-or-are-we-infected/#comment-7756</guid>
		<description>Ive never got the hang of viral marketing.  I just dont seem to understand it.</description>
		<content:encoded><![CDATA[<p>Ive never got the hang of viral marketing.  I just dont seem to understand it.</p>
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		<title>By: Sales Newz: Articles and Resources for Sales Managers &#187; Using SMM and Viral Marketing to Increase Sales</title>
		<link>http://www.pandemiclabs.com/blog/viral-marketing/viral-marketing-is-it-the-flu-or-are-we-infected/comment-page-1/#comment-7378</link>
		<dc:creator>Sales Newz: Articles and Resources for Sales Managers &#187; Using SMM and Viral Marketing to Increase Sales</dc:creator>
		<pubDate>Fri, 19 Dec 2008 16:38:12 +0000</pubDate>
		<guid isPermaLink="false">http://pandemiclabs.com/blog/2008/08/viral-marketing-is-it-the-flu-or-are-we-infected/#comment-7378</guid>
		<description>[...] Here’s an interesting post by Juan Gutierrez of Pandemic Labs, Viral Marketing: Is it the Flu or are we Infected?: [...]</description>
		<content:encoded><![CDATA[<p>[...] Here’s an interesting post by Juan Gutierrez of Pandemic Labs, Viral Marketing: Is it the Flu or are we Infected?: [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Viral Marketing: Is it the Flu or are we Infected? - CRM Mastery e-Journal - CRM Best Practice and Industry News</title>
		<link>http://www.pandemiclabs.com/blog/viral-marketing/viral-marketing-is-it-the-flu-or-are-we-infected/comment-page-1/#comment-7363</link>
		<dc:creator>Viral Marketing: Is it the Flu or are we Infected? - CRM Mastery e-Journal - CRM Best Practice and Industry News</dc:creator>
		<pubDate>Wed, 17 Dec 2008 17:04:45 +0000</pubDate>
		<guid isPermaLink="false">http://pandemiclabs.com/blog/2008/08/viral-marketing-is-it-the-flu-or-are-we-infected/#comment-7363</guid>
		<description>[...] an interesting post by Juan Gutierrez of Pandemic Labs, Viral Marketing: Is it the Flu or are we Infected?: Viral marketing, a colloquial name given to a subset of social media marketing, is growing like a [...]</description>
		<content:encoded><![CDATA[<p>[...] an interesting post by Juan Gutierrez of Pandemic Labs, Viral Marketing: Is it the Flu or are we Infected?: Viral marketing, a colloquial name given to a subset of social media marketing, is growing like a [...]</p>
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	<item>
		<title>By: Steven</title>
		<link>http://www.pandemiclabs.com/blog/viral-marketing/viral-marketing-is-it-the-flu-or-are-we-infected/comment-page-1/#comment-6990</link>
		<dc:creator>Steven</dc:creator>
		<pubDate>Sun, 24 Aug 2008 15:18:57 +0000</pubDate>
		<guid isPermaLink="false">http://pandemiclabs.com/blog/2008/08/viral-marketing-is-it-the-flu-or-are-we-infected/#comment-6990</guid>
		<description>I just hope I can get more readers.</description>
		<content:encoded><![CDATA[<p>I just hope I can get more readers.</p>
]]></content:encoded>
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	<item>
		<title>By: Five Links for Friday</title>
		<link>http://www.pandemiclabs.com/blog/viral-marketing/viral-marketing-is-it-the-flu-or-are-we-infected/comment-page-1/#comment-6951</link>
		<dc:creator>Five Links for Friday</dc:creator>
		<pubDate>Fri, 22 Aug 2008 17:47:06 +0000</pubDate>
		<guid isPermaLink="false">http://pandemiclabs.com/blog/2008/08/viral-marketing-is-it-the-flu-or-are-we-infected/#comment-6951</guid>
		<description>[...] Viral Marketing: Is it the Flu or are we Infected? by Juan Gutierrez at Pandemic Blog: I just loved the picture, but seriously, one of the reasons why social media is so powerful is because a persons voice can now be heard around the world. That&#8217;s power. Go spread the word. [...]</description>
		<content:encoded><![CDATA[<p>[...] Viral Marketing: Is it the Flu or are we Infected? by Juan Gutierrez at Pandemic Blog: I just loved the picture, but seriously, one of the reasons why social media is so powerful is because a persons voice can now be heard around the world. That&#8217;s power. Go spread the word. [...]</p>
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	<item>
		<title>By: Jewel Goodwin</title>
		<link>http://www.pandemiclabs.com/blog/viral-marketing/viral-marketing-is-it-the-flu-or-are-we-infected/comment-page-1/#comment-6927</link>
		<dc:creator>Jewel Goodwin</dc:creator>
		<pubDate>Wed, 20 Aug 2008 08:37:18 +0000</pubDate>
		<guid isPermaLink="false">http://pandemiclabs.com/blog/2008/08/viral-marketing-is-it-the-flu-or-are-we-infected/#comment-6927</guid>
		<description>Some of the bigger brand companies are already twigging to the SMM wave.  You just have to look to programs like InstantBuzz and similar, and you will find large names using groups of people to start word of mouth campaigns for them.  

The problem I see is that when the big players do get into SMM, it becomes harder and harder to trust people&#039;s WOM, as you never know who is an incentivised seeder, and who is genuinely giving you an opinion.

Your point on metrics is a tricky one: we have neer really been able to measure the benefits of branding, and I think for similar reasons we may never really accuratley be able to measure SMM.</description>
		<content:encoded><![CDATA[<p>Some of the bigger brand companies are already twigging to the SMM wave.  You just have to look to programs like InstantBuzz and similar, and you will find large names using groups of people to start word of mouth campaigns for them.  </p>
<p>The problem I see is that when the big players do get into SMM, it becomes harder and harder to trust people&#8217;s WOM, as you never know who is an incentivised seeder, and who is genuinely giving you an opinion.</p>
<p>Your point on metrics is a tricky one: we have neer really been able to measure the benefits of branding, and I think for similar reasons we may never really accuratley be able to measure SMM.</p>
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		<title>By: Nika</title>
		<link>http://www.pandemiclabs.com/blog/viral-marketing/viral-marketing-is-it-the-flu-or-are-we-infected/comment-page-1/#comment-6911</link>
		<dc:creator>Nika</dc:creator>
		<pubDate>Tue, 19 Aug 2008 02:10:32 +0000</pubDate>
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		<description>where can I get one of those t-shirts???</description>
		<content:encoded><![CDATA[<p>where can I get one of those t-shirts???</p>
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