Comments on: ‘Viral’ Marketing: a Strategy or Result? http://www.pandemiclabs.com/blog/viral-marketing/viral-marketing-a-strategy-or-result/ Insight into viral and social media marketing Wed, 28 Jul 2010 14:02:35 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Tammy http://www.pandemiclabs.com/blog/viral-marketing/viral-marketing-a-strategy-or-result/comment-page-1/#comment-35372 Tammy Sat, 12 Dec 2009 03:24:51 +0000 http://pandemiclabs.com/blog/2008/06/viral-marketing-a-strategy-or-result/#comment-35372 www.ViralPublic.com has a good example of 'viral' marketing crossing over from the corporate side to the consumer side and how comfortable we are becoming with the terminology. I, personally, think that the term viral marketing is a strategic method of delivery of ones message (muchlike the author of this blog agrees). Thx http://www.ViralPublic.com has a good example of ‘viral’ marketing crossing over from the corporate side to the consumer side and how comfortable we are becoming with the terminology. I, personally, think that the term viral marketing is a strategic method of delivery of ones message (muchlike the author of this blog agrees). Thx

]]> By: Bernardo Sosa http://www.pandemiclabs.com/blog/viral-marketing/viral-marketing-a-strategy-or-result/comment-page-1/#comment-6768 Bernardo Sosa Tue, 17 Jun 2008 21:21:20 +0000 http://pandemiclabs.com/blog/2008/06/viral-marketing-a-strategy-or-result/#comment-6768 Brennan, I totally agree with your view. I think viral has to be the means to an end, a strategy to achieve the ultimate goal of any marketing effort: "get more people to buy more of your product more frequently at higher prices", as my MBA marketing professor used to define it. Thanks for the insightful discussion! Brennan,
I totally agree with your view. I think viral has to be the means to an end, a strategy to achieve the ultimate goal of any marketing effort: “get more people to buy more of your product more frequently at higher prices”, as my MBA marketing professor used to define it.
Thanks for the insightful discussion!

]]> By: Brennan White http://www.pandemiclabs.com/blog/viral-marketing/viral-marketing-a-strategy-or-result/comment-page-1/#comment-6767 Brennan White Tue, 17 Jun 2008 19:52:05 +0000 http://pandemiclabs.com/blog/2008/06/viral-marketing-a-strategy-or-result/#comment-6767 Max, Excellent explanation again. I appreciate the clarification and addition to the discussion. I can't wait for others to chime in to get their feedback. Feel free to repost this post (or even the comments) on your site if you feel the commentary/discussion is worth furthering. I would love to get a pretty good sampling of personal views on the word. Thanks for insightful commentary Max. Max,

Excellent explanation again. I appreciate the clarification and addition to the discussion. I can’t wait for others to chime in to get their feedback. Feel free to repost this post (or even the comments) on your site if you feel the commentary/discussion is worth furthering. I would love to get a pretty good sampling of personal views on the word.

Thanks for insightful commentary Max.

]]> By: Max Gladwell http://www.pandemiclabs.com/blog/viral-marketing/viral-marketing-a-strategy-or-result/comment-page-1/#comment-6766 Max Gladwell Tue, 17 Jun 2008 19:26:01 +0000 http://pandemiclabs.com/blog/2008/06/viral-marketing-a-strategy-or-result/#comment-6766 I think you did a great job of explaining the distinction in your comments and this post. Viral does describe the means as well as the outcome. In which case, as soon as a piece of media has been linked to or emailed from person to person or site to site, it's technically "going viral". Which is to say, it's being spread by viral means. I don't think that's how laypeople see it, tho, and I include traditional marketers in that group. For better or worse, the term has been hijacked by the media to imply a certain level of spread. Is that 100,000 or 1 million? Who knows? We just need to be clear about what we mean by viral. At MG, we prefer social media as the means and viral as a successful end. I think you did a great job of explaining the distinction in your comments and this post. Viral does describe the means as well as the outcome. In which case, as soon as a piece of media has been linked to or emailed from person to person or site to site, it’s technically “going viral”. Which is to say, it’s being spread by viral means. I don’t think that’s how laypeople see it, tho, and I include traditional marketers in that group.

For better or worse, the term has been hijacked by the media to imply a certain level of spread. Is that 100,000 or 1 million? Who knows? We just need to be clear about what we mean by viral. At MG, we prefer social media as the means and viral as a successful end.

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