Comments on: Social Marketing vs. Social Media Marketing

By: Ian Landry

Ian Landry — Tue, 20 Jul 2010 03:56:13 +0000

This weblog article is simply out in the box. Several other posts i have observed on this topic but this may be the 1 i was searching for. I’d like to subscribe to your feed for my streaming movies web site and also bookmarking this site now.

By: Social Media Context vs. Dogma: What is it and why use it for marketing? - Context Over Dogma

Tue, 09 Feb 2010 20:51:00 +0000

[...] media marketing” and “social marketing.” Please refer to our previous post “Social Marketing vs. Social Media Marketing” for more information. This is our unique perspective on the social media basics, as a [...]

By: Social Marketing? Social Media? Social Media Marketing? | Let’s Play Pick-a-Word « @rtstrategy

Sun, 07 Feb 2010 21:20:10 +0000

[...] huh! Well… no… it isn’t. It’s confusing. As this article by Matt Peters points [...]

By: Social Marketing? Social Media? Social Media Marketing? | Let’s Play Pick-a-Word « @rtstrategy

Fri, 22 Jan 2010 00:58:37 +0000

[...] huh! Well… no… it isn’t. It’s confusing. As this article by Matt Peters points [...]

By: unsognopy

unsognopy — Sat, 07 Mar 2009 23:54:17 +0000

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By: Matthew Peters

Matthew Peters — Thu, 07 Aug 2008 20:16:19 +0000

Hey everyone. Thank you so much for your well-thought-out comments. I have written a follow up post to continue the discussion and clarify some things. I would still love to hear everyone’s thoughts. You can see the post here: http://pandemiclabs.com/pandemicblog/2008/08/social-marketing-and-social-media-marketing-continued/

Thanks, Matt

By: John Davies

John Davies — Thu, 07 Aug 2008 03:59:38 +0000

Social Marketing has been operating, as commonly defined, since 1973. It now exists in at least 68 countries where many, many people understand it, so why suggest changing its definition? In other words, “When it ain’t broke, don’t fix it” or, “When it looks like its here to stay, just sit back and enjoy it.”

John Davies

By: al

al — Thu, 07 Aug 2008 00:54:12 +0000

Good Article It would depend business wise on your overall goal, target,and results in no specific order

By: Jim Mintz

Jim Mintz — Wed, 06 Aug 2008 21:08:05 +0000

As someone who has helped pioneer social marketing or the past 30 years, I must say that I was quite agitated when I saw your blog. What world do you live in? Social marketing has been around since the early 70’s I have taught social marketing in the USA, Canada, Japan, Australia/New Zealand and through out Europe since the mid eighties. It is an established field of marketing study. Along comes web 2.0 and thinks it can steal the name of a legitimate field. Now that is chutzpa .. Oh yes after close to 40 years we in the field of social marketing should change our name. Fat chance that will happen.

I am a strong proponent of social media marketing, our Center runs workshops in this area across Canada and I have incorporated social media marketing in my Marketing Communications courses I teach at Carleton University.

Come join us you will really like us as we do neat stuff that really makes a difference in society and we can do it with out forcing people to spend more time glued to their computer.

By: Jim Grizzell

Jim Grizzell — Wed, 06 Aug 2008 20:49:36 +0000

Social marketing really encompasses much much more than what “social media marketing” does. Social marketing is a complete process of creating and providing offerings, ideas, products and services that meet the needs of individuals and society. To do this social marketing uses commercial marketing principles such as the concepts of the 4Ps, market research, exchange, target audiences and segments. Social media marketing appears to focus on the promotion P with conversation-based tactics.

Maybe reviewing the AMA definition of marketing will add to the discussion.

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (Approved October 2007)

http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx