Comments on: What did your social media consultant do before social media?

By: muthitart

muthitart — Thu, 31 Dec 2009 19:02:42 +0000

I’m often looking for brandnew informations in the internet about this issue. Thanx.

By: Bill Bartmann

Bill Bartmann — Thu, 03 Sep 2009 14:29:38 +0000

Cool site, love the info.

By: Ric Raftis

Ric Raftis — Thu, 07 May 2009 07:09:51 +0000

Congratulations on a great article that demonstrates a great perspective on internet consulting overall. Social media is but one part in any overall marketing plan for any business. Ultimately, in my opinion, you have a chain of resources which should eventually lead to a highly optimized and top quality web site which in turn leads to an online sale or a contact to the business. A focus purely on Social Media really leaves people with nowhere to go and it won’t be successful on its own.

Well said!

Cheer,

By: Eric Pratum

Eric Pratum — Thu, 05 Mar 2009 17:50:07 +0000

@rachel Good point about needing to consider older forms of media. I suppose though that I don’t really see them fading away as much as I believe they will intermix with newer fews… eg. I can now hear a song on the radio and push a button that tags it for later downloading, or I can watch a political debate online and have my chat comments show up alongside the debate, whether online or on TV. Thanks for the comment, Rachel.

@Chris Yeah, professionalism goes a very long way. I actually spoke with a not-tech-savvy gentlemen yesterday, who said that other young website developers, consultants, etc that he has spoken to about building him a website have bothered him because they couldn’t explain the value to him in terms that he could understand. He knew that he probably needed a website for his business, but felt that someone that couldn’t speak his language wouldn’t listen to him when he talked about what he wanted. Too often, I’ve found that people with great tech skills, but a lack of consulting experience don’t know how to speak to their customers and therefore come across as unprofessional.

I definitely like your blog. Thanks a million for commenting.

By: referralkey

referralkey — Mon, 02 Mar 2009 16:32:09 +0000

Eric,

“but they also need to weave non-social media marketing into the work they do for you.”

I agree, and that’s our philosophy at Referral Key.

I ignore most blogosphere hype however, I must admit that I am one of those whizz kids.

1. You need to conduct yourself in a professional manner.(as you mentioned)

2. Second and often overlooked, you just have to be good with your browser. This extends far beyond the latest version of Firefox. You must choose the right extensions and you must learn the “KEYBOARD SHORTCUTS”.

This is where a lot of older folks who may be professional and internet savvy fail.

I know it sounds silly but I’ve been a SMC for three years and when I fellow consultants “right clicking” and fiddling around, it unnerves me.

The truth is that you need “quality” + “quantity” and the only way you’ll be able to do that is by playing your browser like Beethoven plays a piano.

I’ve subscribed to your blog and look forward to keeping in touch.

Stop by my blog and say hi.

best,
Chris O.
Referral Key
“Your Trusted Referral Network”
http://www.referralkey.com/small-business-blog/

By: Rachel Levy

Rachel Levy — Fri, 27 Feb 2009 04:11:36 +0000

I agree with your comment “I tend to be in the former camp, but I am also of the opinion that social media is simply another tool set to use in tandem with other types of marketing. It will not replace non-social media marketing.” In the Twitter crowd, I hear phrases like “PR is dead” or “the ad agencies are going to be out of business soon”. I think social media is growing, and will continue to grow rapidly. But it’s going to be a long time before the old forms of media are gone. We are living in a bubble if we thing we don’t still need to at least consider them.

By: ericpratum

ericpratum — Tue, 24 Feb 2009 19:26:12 +0000

Well, at least, we have you on the straight and narrow now.

By: Recession Guy

Recession Guy — Tue, 24 Feb 2009 19:12:55 +0000

I used to kill people in their dreams before social media.

By: Abkürzung aus der Krise | bluelectric.org

Abkürzung aus der Krise | bluelectric.org — Tue, 24 Feb 2009 15:41:47 +0000

[...] Von Konstantin Klein You lost your job? You have some experience marketing? Thinking about becoming a new media marketing consultant? You have a Twitter or Facebook account? Social media is big right now, is it not? You could be a social media consultant! Eric Pratum in pandemiclabs.com [...]