Comments on: The Recession Killed The Social Media Star http://www.pandemiclabs.com/blog/social-media-marketing/the-recession-killed-the-social-media-star/ Insight into viral and social media marketing Thu, 09 Feb 2012 09:08:56 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Michele http://www.pandemiclabs.com/blog/social-media-marketing/the-recession-killed-the-social-media-star/comment-page-1/#comment-7678 Michele Fri, 06 Mar 2009 13:26:03 +0000 http://pandemiclabs.com/blog/2009/03/the-recession-killed-the-social-media-star/#comment-7678 This isn't about the generation gap. With anything new, there are those that were there to create it and those that are there to leverage it. Not so different than the internet bubble when everyone could create a website and be called an expert. I saw people create their personal web page and then get top paying jobs as web masters. They were in completely different roles like finance. Additionally, I wouldn't say that most of the social media marketing efforts so far have been that successful. It is really just getting off the ground. So who is the expert? What I would look for in an expert is the ability to leverage solid and extensive marketing experience and have a proper mindset to integrate social media into the mix. You can hire great creative people to build the assets. If someone only had social media expertise, I'd run. You need the big picture. This isn’t about the generation gap. With anything new, there are those that were there to create it and those that are there to leverage it. Not so different than the internet bubble when everyone could create a website and be called an expert. I saw people create their personal web page and then get top paying jobs as web masters. They were in completely different roles like finance. Additionally, I wouldn’t say that most of the social media marketing efforts so far have been that successful. It is really just getting off the ground. So who is the expert?

What I would look for in an expert is the ability to leverage solid and extensive marketing experience and have a proper mindset to integrate social media into the mix. You can hire great creative people to build the assets. If someone only had social media expertise, I’d run. You need the big picture.

]]> By: Chris O. http://www.pandemiclabs.com/blog/social-media-marketing/the-recession-killed-the-social-media-star/comment-page-1/#comment-7675 Chris O. Thu, 05 Mar 2009 18:37:51 +0000 http://pandemiclabs.com/blog/2009/03/the-recession-killed-the-social-media-star/#comment-7675 Harsh but true. Although, mellennials are often targeted with this kind of criticism, I find the opposite to be true. The real "snake oil salesmen" tend to be 40+ professionals that noticed their kids on MySpace one day back in 2005, decided to drop everything, eat-up and disseminate every buzzword that hits the net, adopt and relentlessly promote every unproven web 2.0 technology so long as it had an exotic name and provided them with a new set of curious jargon to toss around, and in some extreme cases, publish ridiculous books on the subject. This bought them the right to be considered tech-savvy amongst their extremely un-tech-savvy circle. Twitter = @christopherott Harsh but true. Although, mellennials are often targeted with this kind of criticism, I find the opposite to be true.

The real “snake oil salesmen” tend to be 40+ professionals that noticed their kids on MySpace one day back in 2005, decided to drop everything, eat-up and disseminate every buzzword that hits the net, adopt and relentlessly promote every unproven web 2.0 technology so long as it had an exotic name and provided them with a new set of curious jargon to toss around, and in some extreme cases, publish ridiculous books on the subject. This bought them the right to be considered tech-savvy amongst their extremely un-tech-savvy circle.

Twitter = @christopherott

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