Comments on: Social Media Marketing is a Means, Not an End

By: Richard Lemaster

Richard Lemaster — Sun, 28 Mar 2010 21:05:40 +0000

Hi just came across your blog and i thank you for your story it was informative. I am interested about doing link building for my site too. Have you used the scrapebox.com tool? If so is it good? If not then what is the best tool? Thank you.

By: The State of Social Media 2008 | PR2.0

The State of Social Media 2008 | PR2.0 — Sat, 21 Mar 2009 03:44:03 +0000

[...] Social Media is a means, not an end. [...]

By: PRGal

PRGal — Tue, 28 Oct 2008 14:38:28 +0000

Wow, interesting comments so far. I can’t believe that there are higher-ups who still don’t see the value in social media. It seems simple, but I guess not for some people. I mean, I have a hard time explaining blogging and such to my parents, but you would think that people whose jobs are to be creative and think outside the box would be more easy to convince.

By: Joe Magennis

Joe Magennis — Mon, 27 Oct 2008 16:54:33 +0000

The challenge that we are finding is that in Scenario #1 the higher ups are NOT turning to someone stating “we need a social media strategy”. Those decision makers are unaware that there is an alternative to the traditional forms of brand development.

… there is still a huge learning curve to get to either scenario 1 or 2.

By: The state of Social Media 2008 door Brian Solis | Govaart.nl

The state of Social Media 2008 door Brian Solis | Govaart.nl — Tue, 07 Oct 2008 06:45:52 +0000

[...] Social Media is a means, not an end. [...]

By: Weathering a Recession with Social Media | next2friendsblog.com

Weathering a Recession with Social Media | next2friendsblog.com — Tue, 30 Sep 2008 20:25:18 +0000

[...] confusion surrounding the situation. It’s not the use of the tools that brings value, as Matt Peters also asserts, but how the tools are utilized. They are simply another way to engage with consumers, through [...]

By: kevinmc3

kevinmc3 — Tue, 19 Aug 2008 04:22:06 +0000

Just some feedback, you guys “ramble” way too much. PLEASE get to the point. Remember we are all inundated with online media, and its getting to the pont where we must filter out about 80% of what we read.

By: John P. Kreiss

John P. Kreiss — Mon, 11 Aug 2008 17:11:34 +0000

I enjoyed this article and agree with most of its points. As a recruiter serving the construction and real estate industries, I’ve been able to take advantage of social media to identify to real estate and construction talent.

Although it’s a good tool, I still have to recruit. Social media networking in itself is not a “silver” bullet.

John P. Kreiss
President & CEO
MorganSullivan, Inc.
jpkreiss@morgansullivan.com
http://www.morgansullivan.com