Comments on: Social Media Analytics

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By: Should Companies Use Social Media | Top Social Media Optimization

Should Companies Use Social Media | Top Social Media Optimization — Wed, 14 Jul 2010 01:01:10 +0000

[...] Companies Use Social Media "Should Companies Use Social Media" image from: http://www.pandemiclabs.com/blog/social-media-marketing/social-media-analytics/ "Should Companies Use Social Media" on Twitter@tomforemski asks what should companies use to engage [...]

By: Tamara Schultz

Tamara Schultz — Fri, 09 Apr 2010 08:17:50 +0000

Dang
I just spent ages typing a long comment, and when I tried to submit it my Internet Explorer freaked out.
Did it come though or is it lost and I have to do it again?

By: Rachel

Rachel — Fri, 20 Mar 2009 01:05:35 +0000

I really enjoyed this article.

To Matt Peters though, “If it can’t be measured, it can’t be managed” = not necessarily true. I think a lot of the problems that people come up against with Social Media is that they don’t know what they want to work with it for, and with that in mind how should anyone expect to know how to measure something that they cannot pin point a starting point for?

I purposefully don’t use the phrase ‘don’t know what they want to *use* it for’. Social Media is just that, it’s a social medium, a method of communication between disparate groups of people with shared interests or questions. I don’t believe there is a way to “use” or to “manage” a social network (and hence, I disagree a little bit with Seth Godin’s idea of Tribes). I agree that a little bit of education in how it can be useful and what elements might be of benefit to different organisations would be a step in the right direction.

By: Eric Pratum

Eric Pratum — Mon, 16 Mar 2009 03:23:35 +0000

Thanks for your comments, Chris, Kevin, and Matt.

It seems to me that the lack of understanding, and perhaps adequate explanation, of social media leads to a lot of wariness on the part of executives, who may likely be worried about making any little mistake or about wasting the smallest amount of money in this economy. Social media is merely a set of tools, and certainly, it will not help everyone, but hopefully, with time and dedication, most companies can learn how to leverage it in tandem with their other marketing, customer services, sales, etc tools.

By: Matt Peters

Matt Peters — Fri, 13 Mar 2009 20:42:23 +0000

The fact of the matter is “If it can’t be measured, it can’t be managed.”

By: ManoByte

ManoByte — Thu, 12 Mar 2009 17:16:55 +0000

Great article. It highlight a lot of realities in the industry today! Yes, there are some great tools to measure Social Media, SM2 for one, that provide analytics for business execs. The missing link is not tools it is education.

Kevin Dean
http://www.twitter.com/manobyte

By: Social Media Analysis - Don't Wait for and Start Listening NOW!

Social Media Analysis - Don't Wait for and Start Listening NOW! — Thu, 12 Mar 2009 15:32:18 +0000

[...] just read a post on the Pandemic Blog – Insight into viral and social media marketing. Eric Pratum’s post asked some important questions on social media analytics. The reality is [...]

By: Chris Johnson

Chris Johnson — Thu, 12 Mar 2009 15:02:55 +0000

Excellent post with many good questions – I will speak to one aspect of it — when you say, “If your company is hesitant to jump into the social media frenzy, that is fine, but when you make an argument for it, realize that people are talking about you and your competitors…”.

You are spot-on: Companies must realize that people are talking about you and your brand everyday. All of those conversations can have a huge impact on your reputation, stock price and bottom line.

The media world has changed dramatically over the last 10 years — 10 Years ago it was passive – TV, Radio and Print. Today it is instant, viral, and massively collaborative. To top it off, it is MAGNITUDES larger in respect to content.

Companies need to realize that those millions of conversations can hurt them, but from a business perspective they represent an opportunity to engage with a huge stakeholder group to generate positive momentum and build a stronger brand.

The ROI of social media will be solved – there are plenty of smart people working on this. The key is understanding that there can be huge LOST opportunity if companies don’t listen and participate in this new world.

Chris Johnson
Founder
dna13

Twitter: chrisjjohnson
Blog: blog.dna13.com