http://www.pandemiclabs.com/blog/online-video/are-dvrs-killing-the-commercial/ Insight into viral and social media marketing Wed, 28 Jul 2010 14:02:35 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.pandemiclabs.com/blog/online-video/are-dvrs-killing-the-commercial/comment-page-1/#comment-35356 Trent Thu, 12 Nov 2009 15:24:29 +0000 http://pandemiclabs.com/blog/2007/12/are-dvrs-killing-the-commercial/#comment-35356 I have not viewed a commercial since January of 2006! Not one! I DVR everything, tv shows, news , sporting events. It really pays off on NFL broadcasts where they force nearly 45 minutes of commercials down your throat in a 3 hour broadcast. I've now reached the point where watching any commercial is unacceptable. I have not viewed a commercial since January of 2006! Not one! I DVR everything, tv shows, news , sporting events. It really pays off on NFL broadcasts where they force nearly 45 minutes of commercials down your throat in a 3 hour broadcast. I’ve now reached the point where watching any commercial is unacceptable.

]]> http://www.pandemiclabs.com/blog/online-video/are-dvrs-killing-the-commercial/comment-page-1/#comment-28 Pandemic Labs quoted in Social Marketing article from Wharton Business School | PandemicBlog Thu, 13 Dec 2007 23:55:31 +0000 http://pandemiclabs.com/blog/2007/12/are-dvrs-killing-the-commercial/#comment-28 [...] control over their own brand message. However, as we mentioned in our December 12, 2007 blog post, Are DVRs killing the commercial?, “Advertisers need to move away from a theory of interruption and embrace a theory of [...] [...] control over their own brand message. However, as we mentioned in our December 12, 2007 blog post, Are DVRs killing the commercial?, “Advertisers need to move away from a theory of interruption and embrace a theory of [...]

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