- Sep 10
- 19
Twitter’s Changes: What It Means for Your Brand
- Posted by Tom Schuyler
- Published in Industry Commentary
Twitter’s recent announcement about revamping the user experience is a big deal. Cosmetic changes trump Heidi Montag, for realz. Just in case Sarah Shourd is reading this, here’s the scoop: Twitter will soon introduce a parallel view next to the tweet stream to host rich media and information about content creators and additional context of the tweets.
Changes to the micro behemoth will have a significant impact on the whole gamut of stakeholders: users, brands, developers, investors, zoologists, you name it, if you’re one the 160 million Twitter users these changes will affect your experience. Here at Pandemic Labs we’re mostly interested in the impact on brands (it’s how we make our monies after all). On the whole we welcome the changes, but there are a few gray areas and dangers to keep in mind. Here are the positives and negatives for brands as we see them at this early stage…
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The Cool Kids: Why Brand Personality Matters
First, I’d like to extend many thanks to the organizers of PodCamp Philly. The Pandemic Labs contingent, including myself, Matt, and Kristin had a great time meeting everyone and learning from the exceptional assemblage of minds at the event. I’d also like to thank those that came to my session The Cool Kids: Why Brand Personality Matters. I was flattered that so many came out to hear what I had to say. For those of you who requested a copy of the deck, I hate to disappoint, but my presentation was just a series of photos that mean nothing whatsoever unless accompanied by narration. Alternatively, I distilled the presentation into this blog post. Thanks again!
The Cool Kids: Why Brand Personality Matters (An Overview)
The presentation was designed to:
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