About

Context Over Dogma exists to promote discussion and share ideas about viral and social media marketing.  As the name implies, our focus is on the thoughtful understanding of context rather than the blind application of dogmatic thinking. “Because that’s how it’s always been done” is not an acceptable basis for the creation and execution of new marketing campaigns. We are in the middle of a massive paradigm shift in the way people consume information. As such, the way in which marketers and advertisers reach consumers must also change. Leave your preconceived notions at the door and embrace new possibilities.

Who’s behind Context Over Dogma?

“Context Over Dogma” is edited and maintained by Matt Peters and Brennan White. As co-founders of Pandemic Labs, Matt and Brennan live and breathe viral and social media. We believe not only in the power of the tools, but that the theories of consumer engagement and consumer control are the future of marketing.

Give us a shout, we’d love to meet you. You can email us here, find Matt or Brennan on Twitter, or head over to LinkedIn.

How can you engage Context Over Dogma?

We believe in tapping into the collective wisdom and are always looking for insightful people with something to contribute to the discussion. We are open to new team members, guest posts, comments, partnerships, social media experiments, and anything else that can benefit the entire social media community. We actively want to be a part of any reports, articles, experiments or things that would otherwise contribute to the the discussion and make people think. Don’t hesitate to get in touch.

The Legal Stuff

Context Over Dogma by Pandemic Labs is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. Attribution must be made to either “Context Over Dogma,” “Pandemic Labs,” or the author of the post you are using.